Frequently Asked Questions
Below is a list of VerticalIntergration's FAQ's

What is a domain?
How do I choose the right domain name for my business?
What does DNS stand for?
What is a host?
Do hosts design my site?
Where do I go and what do I pay for my site?
Where do I look for site design and implementation?
How do I get people to know my site exists?
What is the difference between NT and UNIX?

What is a domain?

A domain is the identifying URL title and address of your web site1 such as and Most domains come with the extension .com, net1 and .org. There are domain extensions for government agencies [.gov] and for education institutions [.edu]. The .com extension is the most popular, net the second most used extension, and .org the third most used extension. The .com extensions are mainly used for commercial businesses, .net extensions were created for services relating to the Internet or computer services, and .org are primarily for non-profit organizations. Although any John Doe with a credit card and an email address can purchase a domain with any of the above 3 extensions, it is more difficult to register a .edu or a .gov because you must first be authorized to do so. Also, when choosing your domain name, you must make sure you are not infringing on a trademark because if there is a trademark related to the domain you just bought, you will eventually have to turn the name over should the company as for it. In time, there may be extensions such as .shop or .web and many other creative extensions for individuals and businesses to use. But until then, you only have the 3 top extensions to choose from. Also, just to note, the .com extensions are worth more in value because they are the most widely used and more known. It is also a smart marketing decision. If your business should ever move up to television and/or radio advertising, and even Internet advertising, most of the general Internet public remembers .com extensions. And if they don't remember the extension at all but they do remember the domain name, they will more than likely type the .com in their browser. The .com extension also implies that the company has been around longer and knows the ropes, even if it isn't true, it implies such. A good analogy would be to think of the Internet is a new frontier, just as America was many years ago. The first that arrived claimed the land, and then sold it for incredible profits later on. So bottom line, if you own land in the .com areas and it is a well chosen, valuable name, you could be looking at a nice investment in the long run. .COM: The top-level domain originally intended for "commercial" entities. This is the most recognized top-level domain worldwide. Any person or organization may register a domain name in .com.

.NET: The top-level domain originally designated for Internet service or computer affiliated domains. Any person or organization may now register a domain name in .net.

.EDU: The top-level domain designated for four-year, degree-granting colleges and universities.

.GOV: The top-level domain designated for agencies and branches of the United States Federal Government. State and local governments in the United States should use the US top-level country code domain. Prior to October 1, 1997, registration in .GOV was handled by Network Solutions; the General Services Administration (GSA) began handling registration in this top-level domain starting October 1, 1997

. MIL: The top-level domain designated for United States military entities.

.ORG: The top-level domain originally designated for miscellaneous entities such as non-profit organizations that do not fit under any of the other top-level domains. Any person or organization may now register a domain name in .org, a worldwide toplevel domain.

How do I choose the right domain name for my business?

First, you must decide on a domain that you want to represent your business on the Internet. We can do a domain search for you. If you are just starting your company, and are trying to think of a good name, this is probably the most important part of the success of your business because it is the name that will represent you. Below are some tips when choosing a domain and site name for your business.

·Make sure that the name you choose is not too long and that it is easy to remember. Most people don't like typing long domain names in their browsers, and if it is too long, they may have a hard time remembering it. Think of the successful sites on the net and look at how short and unique their domains are:,, Try to get something like this, and also try to get a .com versus a .net extension.

· Don't get discouraged if your domain is taken. If this happens, you can get creative. Try adding a very short word or letter before or after the domain you want. Popular ones are the letters e (stands for Electronic) and i (stands for Internet) if your business relates to the Internet in any way. If these are taken, try adding a suffix behind them such as -inc if your comapany is incorporated. And if your company sells a product, try adding the name of that product (eg. books). As long as your domain is not more than 12 letters long, this should be fine. If you are trying to think of an eye-catching name for a company that you are just starting try using creative adjectives in the domain. Get out a thesaurus to help you. You will be surprised at how many ideas you can get just by opening thesaurus or dictionary.

· Do not try to copy another popular web site. A lot of people buy domains and change one letter so that it is similar to a popular company. This is a big no no in the business world because you want to stand out and be unique, not stand in someone's shadow. This also says a lot about a company when they do this. Let's say someone thinks that by having the name it will increase hits by people that misspell the name or that people will remember it better because it is so close to the Wrong. By doing this you are telling the public that you are not worthy of creating your own identity and must get customers by tricking them into going to your site. Yes, you may get hits, but you certainly won't thrive, and most of your visitors will leave your site with a chuckle and head for the real
I see the term DNS everywhere but I have no idea what it means and how t affects my domain. What does DNS stand for and what does it mean?
DNS stands for Domain Name System. This is the Internet Protocol number for your ~omain name. In other words, computers need numbers in order to function. The :omputer itself does not care whether you are or It has no dea how to find the name; it needs a number that identifies that name. So when 'ou buy a domain, say, it is nothing until you get it hosted ;omewhere and until that host assigns a number to your domain. A good analogy of :his would be social security numbers and humans. Humans are identified primarily ~y their names, but government organizations use social security numbers to identify :he person behind that name
What is a host?
Nhen you hear the term "host" in the Internet world, it is usually referring to an nternet company that has the required servers and software to connect domain names to (IP) Internet Protocol numbers so that your site can be viewed by the public when they type your domain in their browser window. Without a host, your domain name is useless.
Do hosts design my site too?
It depends on where you go. Some hosts design sites, and some don't. But always look at the portfolio of the site that you consider designing your site. This gives you a good idea of what they can do for your site. And if you like their portfolio, you will more than likely like the designs they come up with for your site.
How do I know where to go or what to pay for my site to be designed and implemented?
When you are looking for a company to design your site, you must think about how much you are willing to pay, how impressive you want you site to look, what features you would like, and most of all you want to determine the purpose of your site. If you are a lawyer and want a simple 4-5-page site for your law office or other small business and want to give people information about your services, you would more than likely spend about $500 - $1,000 for your site. If you are a large corporation that will be selling thousands of products on your site, you will need to go with a company that designs for e-commerce, and you may spend anywhere from $20,000 $70,000 or more depending on how big your site is. The reason for this is that there is a lot more information involved, more hours of work, and back end database programmers that work with the designers. If you aren't ready to spend that much for an e-commerce site, you can always start out with a basic site and then move up to e-commerce later on. Before making the decision on your site designer, make sure you understand the way they price their services. Some web site designers charge by the hour, some charge by the project, and some charge by using a little of both. If you are on a budget, you may be better off choosing a site that charges a flat rate rather than by the hour. For instance, some sites may charge $50/hour for site design and implementation. This can really add up for someone that is on a budget. Other sites charge a certain amount for the design, and a certain amount for implementing the pages with the HTML code, etc. So if you are on a tight budget, it may be better to go with a flat rate designer.
I have a large company with many products Where should I look for site design and implementation of e-commerce and how much will I be paying for this?
If you are a large corporation that will be selling thousands of products on your site, you will need to go with a company that designs for e-commerce, and you may spend anywhere from $15,000 $70,000 or more depending on how big your site is. The reason for this is that there is a lot more information involved, more hours of work, and back end database programmers that work with the designers.
Ok. My site is up and ready to go. Now how do I get people to know it exists?
In order to sell your products or services, the public must know that your site exists. And without advertising or being listed in the top lOolo of search engines, no one will ever see your site. This is very important, not only for e-commerce sites, but for the small sites as well. Recognition is also achieved by a link exchange program that is free or that but can be targeted to special audiences by paying to display your add for a small (or large) fee.
What is the difference between NT and UNIX?
Microsoft Windows NT and Unix (of which there are many varieties, or flavours, including Red Hat Linux, AIX, Solaris and more) are computer operating systems. Both Windows NT Server and quality Unix implementations are enterprise application servers that can be used for a variety of critical purposes, including, but not limited to, Web, email, and database hosting. Windows NT was developed by Microsoft and is, in many ways, the flagship of their software solutions. Microsoft spends millions of dollars developing and supporting Windows NT. UNIX's development roots begin about twenty years ago - jointly at Berkeley University and AT&T Bell Labs. UNIX is often referred to as an "open system", which means that its source code is publicly available. This has both its advantages and disadvantages. While it has allowed many thousands of developers from all over the world working for different companies to contribute to its development, it is also more complex and less co-ordinated. Both of these operating systems make excellent platforms for mission-critical Web hosting, and they function well in the data centre environment. Some individuals and organizations feel very strongly in favour of one operating system over another. At Verticallnterg ration, we fully support NT and Linux platforms in order to provide a complete line that satisfies all of our clients. When choosing a platform, please keep the following points in mind:

· FrontPage is fully supported under NT only.

·ASP functionality is supported under NT only.

·Active X is supported under NT only.

· Remote interactive access, via telnet or SSH is only supported under UNIX. Generally one is able to do more configuration/setup tasks themselves rather than having to request services from us.

· The majority of existing CGI programs (generally perl scripts) that are available on the Internet have been developed on UNIX platforms and hence tend to install and operate much more smoothly under UNIX.

· Relational Database systems (SQL servers) databases are supported only under UNIX at this time. If you are considering MS Access Database, then NT is the proper platform. We do plan on offering MS SQL on our NT platform within the coming months.

· The use of compiled executable programs via CGI or SSI are supported only under UNIX.

The bottom line is that for many websites the operating system on which the Web server is housed is largely inconsequential. The real question is, "Are you using a specific website or database technology that is more appropriately hosted on NT instead of Linux (or vice versa)?" Verticallntergration is proud to offer Web hosting on both platforms in an effort to provide hosting solutions for any website needs.

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